I’m a multidisciplinary designer with both agency and in-house experiences, specialize in leveraging behavioral psychology & data to craft holistic brand experience and marketing design.
I work with owners, marketers, and fellow creative leaders to bring business & brand strategies to life with a people- and value-centered approach, to successfully keep brands elevated above the commodity race.
I have a proven record in:
1) Creating scalable brand identities, visual systems, and collaboration-based processes & procedures for within the design team & with cross-functional teams.
2) Concepting, directing, and executing on brand & marketing campaigns and design projects.
3) Building, leading and mentoring design teams; assembling external design resources.
In real life, I’m a no-frills dad of two girls, DIYer, NBA fan, tech geek, AFOL, systems thinker, lifelong learner, curious tinkerer, creative empath, reticent rebel.
My doppelgängers in parallel universes include a helicopter pilot, carpenter, landscape architect, auto mechanic, city planner, LEGO Master Builder, and a boutique bookstore owner in a big city who can afford to just read all day.